You have heard about our rebrand, but why did we choose to target the niche of the auto repair industry?
Today, Matt DiFrancesco lets you in on the decision process to rebranding to High Lift Financial. Matt shares some of the issues that business owners in the auto industry face, and how High Lift Financial is the answer to solving those problems!
In this episode, we will discuss:
- What the opportunity was that Matt saw within the auto repair industry
- Making plans for business owners when it comes to the next phase
- How shop owners do not always know where to locate information and what High Lift does to connect them to that information
- Why the automotive industry is underserved in the financial industry and High Lift’s solutions to that
- And more!
Tune in now to discover the process that Matt took through his rebrand, and the issues he sees in the automotive industry that he can help address!